Creating a visual identity for trust in digital certification

Context

Zertrace is a digital certification platform that uses blockchain technology to restore trust, transparency, and traceability in certification processes involving certification bodies, businesses, products, and regulatory frameworks — where clarity and credibility are essential.

The challenge

Zertrace needed a visual identity that could communicate trust, reliability, and technical rigor, without feeling inaccessible or overly complex.

The challenge was to translate an abstract and technical concept — blockchain-based certification and chain of custody — into a clear, understandable visual language that could work across different touchpoints.

My role & approach

I created the brand identity from scratch, including the logo and visual system.

My approach focused on:

• A confident tone aligned with trust and legality, while stay close and friendly to the audience

• A flexible identity that could support future growth

Design decisions were guided by how the product would be explained to different audiences, from certification bodies to end users.

The work

The project included:

• Logo design

• Visual identity and graphic language

• Layout and visual system for communication materials

• Design support for the product’s narrative and positioning

Outcome

The resulting identity provides Zertrace with a coherent and credible visual presence that supports its mission: making certification more transparent, practical, and trustworthy.

The brand system helps communicate complex ideas with more clarity, reinforcing confidence in both the product and the technology behind it.