From a product built from scratch to a clear, consistent visual identity through the years.

Context

Zertic is a SaaS company building software for certification and inspection bodies — a complex, highly technical industry that requires clarity and trust.

I’ve worked with Zertic since 2020, starting from the very early stages, helping shape the brand and product communication as the company grew.

The challenge

As the product evolved, Zertic needed to communicate complex ideas clearly — both inside the team and externally.

The main challenge wasn’t just designing assets, but making good decisions consistently:

• How should the product be presented?

• What should be emphasized for different audiences?

• How can everything stay aligned as the product grows?

My role & approach

I work as part of Zertic’s marketing team, supporting both thinking and execution.

Instead of responding to isolated requests, I help the team:

• Clarify what they’re trying to communicate

• Think through priorities and audiences

• Make design decisions that support long-term consistency

Design becomes a tool for alignment, not just delivery.

The work

Over time, I’ve supported Zertic across product and marketing communication:

• Brand creation and ongoing evolution

• App screens and product visuals

• Website design and updates

• Marketing materials and presentations

• Visual systems that scale with the product

• Copy and communicational review

• Spanish translations

• Marketing strategy

Outcome

Working together over time has allowed Zertic to build a cohesive visual system and identity that supports both the product and the team.

The collaboration helped:

• Gain authority and visibility

• Improve clarity across communications

• Reduce back-and-forth and repeated decisions

• Move faster with more confidence

• Create a clear identity that’s easily recognizable