Fernet Branca
Project Awarded, 2019.
UNIQUE ART / 2019 COMPETITION FINALIST
Poster finalist among more than 3000 works, curated by a jury of luxury designers;Enrique Longinotti, Martín Ron, Hernán Berdichevsky, Juliana Pedemonte and Laura Varsky.
This poster seeks to enhance and reinterpret the essence of Fernet Branca through the analogy of this modern and empowered woman with the eagle that spreads its wings and expands over her world like a peacock in a unique gesture of enjoyment, while inviting to the reflection on gender roles and the way female bodies are represented in the advertising industry.
