Creating a shared visual language across three fashion brands

The challenge

Mariene (women), Marienitas (kids) and Tienda Nap (men) are three related fashion brands with distinct audiences, all focused on pajamas and loungewear. The challenge was to maintain a cohesive visual identity across brands while allowing each one to speak to its own audience.

My work

I supported the brands by creating visual content for social media, e-commerce and printed materials, ensuring consistency in style, tone and presentation across all touchpoints. The work focused on building a flexible visual language that could adapt to different products and platforms without losing clarity or recognition.

The result

This approach helped the brands communicate more clearly with their respective audiences, while reinforcing a shared identity across the three lines — making the system easier to scale as the brands grew.