LumaPay
Brand Identity and product Design

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A fintech platform designed to simplify digital payments, recurring donations and financial transparency for mission-driven organizations.


The goal was to create an independent brand concept that works as a modern, trustworthy brand that feels secure and structured — without looking corporate or cold.

 

I developed the visual identity and product direction, focusing on clarity, scalability and long-term usability. The project included brand creation, interface design and marketing assets, built as a cohesive system rather than isolated deliverables.

Scope of Work

  • Brand identity system

  • Logo and visual language

  • Website

  • Investor & pitch deck templates

  • Social media campaign assets

  • Product feature communication

Design Direction

The visual system balances structure and approachability:

  • Clean geometric typography

  • Minimal layouts with strong hierarchy

  • A restrained color system (sky blue + deep navy + coral accent)

  • Soft rounded elements to echo accessibility

  • Clear UI components built for scalability

The objective was to position LumaPay as:

Modern. Reliable. Effortless.

Outcome

The resulting system supports:

  • Clear communication of financial data

  • Trust in digital transactions

  • A scalable product interface

  • Consistency across brand, web and product