Arte Único | Fernet Branca

Context
Arte Único is an open competition by Fernet Branca that invites designers and artists to reinterpret the brand through original visual concepts.

The challenge
Create a poster with strong visual impact that could stand out among thousands of submissions, while staying true to the spirit of the brand.
The project also offered space to explore broader cultural narratives through design.

My approach
I developed a conceptual poster that reimagines Fernet Branca through the figure of a modern, empowered woman, paired with the symbolism of an eagle in motion.
The imagery draws on ideas of expansion, confidence, and enjoyment, while subtly questioning traditional gender roles and the way female bodies are represented in advertising.

Outcome
The poster was selected as a finalist among more than 3,000 entries and curated by a jury of established designers and artists by combining brand expression with thoughtful visual storytelling and cultural awareness.